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Web Analyst ? H&M Global Marketing

Detta jobb är på H&M

Om tjänsten

We are looking for a temporary Web Analyst to join the The Media Channels and Web Analysis team to help us apply our data driven approach to decision taking. This is a 1 year maternity leave position.

As a web analyst at H&M’s marketing department you will join the Media Channels and Web Analysis team. This group is part of the Global Marketing department and focuses on driving traffic to our online/offline stores with the help of various media channels. We work closely together with specialists marketing functions across a varierty of business areas, which creates an ideal environment to gain insight into H&M’s global digital presence.

In this role you will be in close contact with local markets who require your help with reporting and follow up on important marketing activities. You will also drive awareness in the company around web analytics knowledge and how it can be applied in different business areas, both centrally and in local markets.

We are looking for:
As a person you are very outgoing and enjoy sharing your knowledge and evangelizing a data driven approach to decision making. You can interpret web data and communicate those insights in a clear and digestible way to other stakeholders in the business. You have a background within web analytics/marketing and understand how data is collected and processed. You are self driven, ambitious, patient, confident and feel satisfied when a project you started is finished and implemented successfully. You live and breath the H&M values. We put as much emphasis on finding the right personality as we do in your background.

Your responsibilities:
• UTM tagging
• Campaign tracking
• Educating in Google Analytics
• Web analyst for Social Media
• Web Analyst for H&M Magazine
• Email – Tracking and follow up

Your skills and experience:
• Google Analytics knowledge
• Deep understanding of UTM tagging / Campaign tracking
• Service minded
• Fluent in English, both written and spoken Any of the skills below are a plus
• SEO/SEM background
• Operative marketing experience
• Worked with ad serving platforms
• Social media experience
• Educational/Presentational experience
• Data Management Platform (DMP) experience
• Segmentation & Content Personalization
• Adobe Analytics knowledge
• Tableau knowledge


Sök tjänsten

Sista ansökningsdatum är 2017-03-31
Please send your application containing a C.V. and Cover Letter through our career site by following the link below: http://career.hm.com/content/hmcareer/en_se/findjob/jobs/imported/2017/3/17/00198426.html Questions? Please contact Kristoffer Lindh at kristoffer.lindh@hm.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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