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Stockholm Performance Marketing Specialist to Sweef

For Sweef's continued success, we are looking for a results-oriented and growth-focused Performance Marketing Specialist with experience working towards the German Market. Are you a driven marketeer who thrives on initiative in an innovative and progressive environment? Moreover, do you have a proven track record of developing and effectively managing performance marketing channels? If so, don't miss out on this exceptional opportunity and apply today! Read more.

About Sweef

At Sweef we share an enormous passion for developing and selling Sweden’s most comfortable furniture. What sets us apart from our competitors is our devotion towards our assortment. We are very meticulous and only sell what we could envision in our own homes – that’s how we make sure that our furniture is deserving of being called Sweden’s comfiest furniture.

Since day one, we have been selling furniture with a long-term approach without sales promotions. The focus is on selling the right sofa to the right customer, so that it can be used for many years rather than being replaced every season.

We are convinced that our customers care about the environment and sustainability just as much as we do, and that they are happy to make sustainable product- and material choices. Spending more time guiding the customer before the purchase has resulted in very few returns since Sweef started back in 2012. Learn more about us HERE.

About the role

As our Performance Marketing Specialist you will create, execute, and manage paid acquisition campaigns across Google, Bing, META, TikTok and Pinterest. You will be responsible for analysing data, identifying trends, and implementing changes to improve performance. Therefore this position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns.

You will report directly to our CMO and be part of our marketing team covering Sweden, Norway and Germany. Therefore German language skills and/or work experience is highly meritorious.

  • Developing and implementing digital demand growth strategies, suggest and develop new innovative campaigns across multiple channels
  • Build and manage acquisition campaigns across various channels including social, and SEM, to drive revenue and increase ROI
  • Analyse and optimise campaign performance based on data-driven insights and strategy using quantitative analysis
  • Extracting and analysing data from ecommerce platforms, track KPIs to assess performance and produce reports
  • Work with marketing and product teams to capture and convert inbound demand
  • Collaborate with content teams for inbound traffic optimization
  • Oversee accounts on paid media platforms Google, Bing, META, TikTok, Pinterest
  • Write attractive and concise copy for adverts
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards

About you

You should enjoy having fun, maintain a positive attitude, handle responsibilities well, and show respect to the people surrounding you. We don’t use scarcity or other pushy tactics to sell our products. Instead we focus on, and trust in, that long term brand building is what creates sustainable and healthy growth for our company. We see that you have the following:

  • 2-5 years proven experience as a Performance Marketing/Paid Media Specialist, Growth Marketing, PPC Manager or equivalent
  • Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders
  • Experience with setting up dashboards in Looker Studio or similar
  • In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, TikTok etc
  • Working knowledge of analytics tools
  • A critical thinker and yet creative as well as a good communicator
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
  • Experience working towards the German market
  • English language skills are required, German is a major plus
  • Experience and skills with building CMS pages in ecommerce platforms, tracking setups and Adobe Suite is meritorious

Sweef offers

You will have significant opportunities to influence both your own career and the company’s trajectory. You will join an organization with a strong business drive, modern working methods, and a familial culture. The employees are Sweef’s most valuable resource, and together they foster high workplace satisfaction, actively working towards a welcoming and inclusive work environment with a strong team spirit.

Placement & start

The position is based at Sweef’s office on Drottninggatan in central Stockholm, with the start date to be agreed upon.

Contact & application

If you have any questions about the position, you are warmly welcome to contact Zophia Karlsson at zophia@ecommercerecruit.se.

We conduct ongoing selection work and encourage you to submit your application as soon as possible to ensure it is included in the process. We look forward to receiving your application with great interest!


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