Online Sales in Brazil Saw Double-Digit Growth in 2015

Brazil e-commerce last year generated a total of R$41,3 billion ($10.2 billion) in sales.

According to a new study, conducted by the local online consulting firm E-bit, online sales in Brazil reached R$41.3 billion ($10.2 billion) in 2015. A new high and up 15.3% compared to last year's figures.

The average sale was R$388 ($96), up 12% from 2014 partly due to inflation, E-bit said. In terms of orders nearly 107 million products were bought online last year, ZDnet reports.

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Mobile Sales More Than Doubled

The report also shows that more and more Brazilians use their smartphones to buy products and services online. 45% of the Brazilian Internet users made some type of payment via smartphones in 2015, up from 21% in 2014.

– The market will continue to see growth in 2016, mainly through sales via mobile devices, says E-bit's executive director André Ricardo Dias.

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